Medication Compliance – What’s the Problem?

Pills in plastic case
Image Source: Simon van der Koelen/Unsplash

Medication non-compliance is the failure to take a medication according to the prescribed directions. Although medications are effective in combating disease, approximately 50% of patients do not take their medications as prescribed. Poor adherence to medication leads to increased morbidity and death and is estimated to incur costs of approximately $100 billion per year.1 While following instructions for your medications may seem simple, there are a lot of different factors that lead to medication compliance.

What Causes Non-Compliance?

Non-compliance factors can be broken down into three categories: Patient-related, physician-related and health system/team building-related.

Patient-Related Factors:

While there are several patient-related factors, the main contributor to medication non-compliance is inadequate health literacy. In the United States alone, an estimated 90 million adults have inadequate health literacy.1 Inadequate health literacy can lead to a lack of understanding their condition or medication instructions. In order to improve compliance, understanding the ‘why’ behind why patients don’t take medications correctly and providing the appropriate education is an absolute necessity. These reasons are very individualized and the more a patient understands their condition and how to control it, the more likely they are to feel impowered and motivated to manage their disease and adhere to their medications.

Physician-Related Factors:

Physicians can often unintentionally lead to medication nonadherence by prescribing complex drug regimens, prescribing medications that may be unaffordable to the patient, or inadequately explaining possible side-effects a patient may experience. A solution to this is incorporating a pharmacist into the care team to provide medication education and spending more time with the patient when developing their care plan.

Health System/Team Building-Related Factors:

Unfortunately, due to fragmented health systems, physicians do not have easy access to information from a patient’s numerous care providers. This can cause issues when developing an effect care strategy and communicating with a patient. Another factor in health systems that lead to non-compliance are drug costs, which can greatly limit a patient’s access to care. Increased implementation of electronic medical records and electronic prescribing has the potential to increase adherence by identifying patients at risk of nonadherence and targeting them for intervention. Another solution can be the incorporation of a medication therapy management service, which can help identify instances of nonadherence and possible substitutions for costly medications.

How Does Tria Health Help Prevent Non-Compliance?

Tria Health is offered through your benefits plan. With Tria, you have the option of receiving a one-on-one private consultation with one of Tria Health’s pharmacists over the phone. During your consultation, your pharmacist will review all your current medications, including vitamins, supplements and lifestyle habits. Your pharmacist will be able to identify any medication interactions, affordable substitutions and answer any other medication-related questions you may have. At the end of your consultation, you’ll receive a customized care plan that Tria will assist in coordinating with any of your physicians.



Driving Patients to Take an Active Role in Their Health Care

Katherine Meiners
Katherine Meiners, Director of Marketing & Communications

Central Exchange kicked off its 6 part Health Care Catalyst Series last week featuring consumer strategies related to having a healthy business. The presentation was led by Brent Walker, Chief Marketing Officer of C2B Solutions. Walker spent 20 years working for Proctor & Gamble prior to starting C2B Solutions.

The presentation focused on the importance of understanding psychographic segmentation in the health care consumer. C2B Solutions conducted a study that included a sample of 4,878 patients who completed a survey with 384 questions/attributes.

The study identified 5 different patient profiles:

  1. Balance Seekers (18%) – This group is proactive and wellness-oriented. They are open to many ideas, sources of information and treatment options when it comes to their healthcare.
  2. Willful Endurers (27%) – The highest population, this group takes a “don’t fix it if it’s not broken” approach to their health.
  3. Priority Jugglers (18%) – These individuals are busy taking care of others and are motivated by family verses by self.
  4. Self-Achievers (24%) – Highly motivated, this group focuses on future plans and is the most proactive when it comes to their wellness. They are task oriented and prefer to be given measurable goals.
  5. Direction Takers (13%) – The smallest population, these individuals like direction from providers and take it.

The varying differences in the patient profiles emphasize the need to communicate important health care messages differently. Traditionally, clinicians have been taught to speak to every patient as “direction takers.” With an increased focus on patient outcomes, clinicians need to learn how to better communicate with patients so they take an active role in their health care based on the different profiles. The benefit of the one-on-one counseling provided by Tria Health is our clinicians get an understanding of who the patient is and what motivates their medication behavior.

Find out what kind of patient you are by visiting

Written by Katherine Meiners, Director of Marketing & Communications at Tria Health