Central Exchange kicked off its 6 part Health Care Catalyst Series last week featuring consumer strategies related to having a healthy business. The presentation was led by Brent Walker, Chief Marketing Officer of C2B Solutions. Walker spent 20 years working for Proctor & Gamble prior to starting C2B Solutions.
The presentation focused on the importance of understanding psychographic segmentation in the health care consumer. C2B Solutions conducted a study that included a sample of 4,878 patients who completed a survey with 384 questions/attributes.
The study identified 5 different patient profiles:
Balance Seekers (18%) – This group is proactive and wellness-oriented. They are open to many ideas, sources of information and treatment options when it comes to their healthcare.
Willful Endurers (27%) – The highest population, this group takes a “don’t fix it if it’s not broken” approach to their health.
Priority Jugglers (18%) – These individuals are busy taking care of others and are motivated by family verses by self.
Self-Achievers (24%) – Highly motivated, this group focuses on future plans and is the most proactive when it comes to their wellness. They are task oriented and prefer to be given measurable goals.
Direction Takers (13%) – The smallest population, these individuals like direction from providers and take it.
The varying differences in the patient profiles emphasize the need to communicate important health care messages differently. Traditionally, clinicians have been taught to speak to every patient as “direction takers.” With an increased focus on patient outcomes, clinicians need to learn how to better communicate with patients so they take an active role in their health care based on the different profiles. The benefit of the one-on-one counseling provided by Tria Health is our clinicians get an understanding of who the patient is and what motivates their medication behavior.
How many times have you left your physician’s office with a prescription that you never filled? Or stopped taking a prescribed medication because of side effects or high cost?
In some cases, not taking your medications as prescribed, referred to as non-adherence, may only cause minor health-related issues. However, when patients with chronic conditions such as diabetes, heart failure, high cholesterol and high blood pressure are non-adherent, they are putting their health at serious catastrophic risk.
Quick Glance at the Non-Adherence (Medication Mismanagement) Numbers:
– 3.9 billion prescriptions were written in 2010
– On average, 50% of patients don’t take their medications as prescribed
– Non-adherence costs the U.S. an estimated $317 billion annually
– $106 billion of that total estimated cost accounts for non-adherence to medications for diabetes, high cholesterol and high blood pressure/heart disease
The average Tria Health patient sees four physicians and takes eight medications. As the number of medications increase, so does the level of patient-responsibility for daily management and understanding the purpose for each one. A major component of medication management includes patient communication with physicians about their drug regimen to prevent the risk of over-prescribing or taking medications that don’t interact well with one another.
What’s the solution?
Medication Therapy Management (MTM) is an innovative practice in which a pharmacist takes responsibility to optimize a patient’s medication regimen by ensuring medications are safe, appropriate and effective. Tria Health specializes in providing MTM services and partners with plan sponsors to help reduce over health care costs for them and their plan members. An MTM-focused pharmacist is able to work one-on-one with the patient and their physicians in order to ensure a complete circle of care.
For more information about Tria Health visit www.triahealth.com or call 1.888.799.TRIA (8742).
Does it often take you more than 30 minutes to fall asleep at night? Or do you wake up frequently during the night — or too early in the morning — and have a hard time going back to sleep? When you awaken, do you feel groggy and lethargic? Do you feel drowsy during the day particularly during monotonous situations? If you answered YES to any of these questions, you make be suffering from a sleeping issue, and you are not alone.
America is currently a sleep deprived country. Overall sleep time is twenty percent less than a century ago! The importance of sleep is vital and is not getting the attention that it deserves.
The importance of sleep:
Restoration – energy to brain and body and allows for tissue growth and repair
Health – promotes healthy immune system, regulates hormones, growth, appetite, and mood
36% Americans drive drowsy/fall asleep – it is estimated that >100,000 auto crashes annually occur resulting in 1500 deaths.
29% drowsy or fall asleep at work
20% have lost interest in intimacy
14% have missed social/family functions due to excessive fatigue
Sleep Quantity and Quality
Sleep quality refers to sleep efficiency. TIME IN BED=TIME SLEEPING!!
Frequent interruptions can lead to loss of important sleep stages. Insomnia can result from medical or lifestyle/environmental contributors. Medical insomnia often refers to sleep apnea, narcolepsy or restless leg syndrome (RLS). Lifestyle/ environmental insomnia typical results from “sleep stealers.”
How much sleep is enough?
Infants (3-11 mon)
9-12 hour nights and 4 naps/day
Children (3-5 yr)
Children (5-12 yr)
Common Sleep Stealers
Psychological – stress in the number one cause of short-term insomnia
A1C is a test that doctors use to measure your average blood sugar control for the past 2-3 months. Your goal should be an A1C of less than 7%. Have your doctor check your A1C at least twice a year, or more frequently if your blood sugar is not well controlled.
Blood Glucose Monitoring:
Checking your blood sugars will let you know how well your diet and medications are working. It is normal for your blood sugars to rise and fall throughout the day, so it is important to talk with your doctor about when to check your blood sugars. Blood Glucose Targets: Fasting or before meals – 70-130 mg/dl; two hours after the start of a meal or snack – less than 180 mg/dl.
The combination of high blood pressure and diabetes can put you at higher risks for heart disease, kidney disease and stroke. Remember to take your blood pressure pills daily. Try to keep your blood pressure lower than 130/80 mmHg.
Keeping your cholesterol in check can help lower your risks of heart disease and stroke. Have your doctor check your cholesterol routinely. For more accurate cholesterol test results, avoid eating for 8 hours before you have your blood drawn.
Quitting smoking greatly decreases your risk of heart attacks, strokes, and other health problems. Talk to your doctor or pharmacist about the products available to help you quit smoking. Over the counter medications include nicotine chewing gum, lozenges or patches. Prescription options include: Buproprion SR (Zyban®), Varenicline (Chantix®), and nicotine inhaler or nasal spray.
Daily Foot Exams:
Check your feet daily for cuts, infections, sores, and make sure toenails are trimmed and kept clean routinely. If you notice any cuts, discolored skin, rashes, or sores that do not go away after 3-5 days, please notify your doctor.
Simple changes like these can help you live a healthier life with diabetes – Exercising 30-45 minutes three to four times a week; limiting alcohol intake to 1-2 drinks per day; reading the nutritional labels on food products to help monitor your intake of sodium and fat.
When your blood sugar is too low, you may experience dizziness, sweating, trembling, fast heartbeat, and wet clammy fingers. Treat these symptoms of hypoglycemia with the “Rule of 15’s.”
Eat 15 grams of carbs (i.e. ½ cup orange juice or non-diet soda, 1 tablespoon honey, syrup or sugar, 6 to 10 lifesavers, 1 glass of milk)
Wait 15 minutes, then recheck your blood sugar
If you’re blood sugar is still low, eat another 15 grams of carbs and repeat step #2
If your blood sugar is still low after repeating steps 1 through 3 twice, call your doctor or 911
Regular Check-ups & Immunizations:
Comprehensive dilated eye exam annually
Dental exams every 6 months
Monofilament foot exam yearly to check for nerve damage or diabetic neuropathy
Flu shots yearly
Pneumonia vaccine once if less than 65 years old; Repeat vaccine if greater than 64 years old and if first vaccine was given more than 5 years ago
Medications play an important role in your health and they work best when they are taken correctly. If you don’t take your medications as recommended by your doctor or pharmacist, they will not work as well as they should. It is important to follow the directions for each medication so you’ll get the most from them and stay in better health.
Visit Triahealth.com or call our Tria Help Desk at 1.888.799.TRIA (8742) for more information.
The former Surgeon General of the United States, Dr. C. Everett Koop, once said, “Drugs don’t work in patients who don’t take them.” He also said, “No medication works inside a bottle. Period.” What Dr. Koop means is that in order for your medications to be effective, you must take them in the way your doctor has prescribed. This can be difficult when you are taking multiple medications, at different times during the day, and for varying lengths of time.
What is Medication Adherence?
Medication adherence, or compliance, is defined as the ability to take a medication exactly as a doctor has prescribed. This includes taking every dose, every day for the full course of treatment.
Why does it matter to me?
133 million people in the US have at least one chronic disease and account for about 55% of all emergency room visits
Poor medication adherence leads to about 89,000 early deaths per year
Avoidable hospitalizations due to poor medication adherence cost roughly $100 billion per year